Twitter Weekly Updates for 2010-04-05
- OH at park from 10 year old to other 10 year olds: who here had a Twitter account #
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Digital, Interactive, Technology
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From time to time I see a post about social media that proclaims “It’s the Tools” or ‘It’s the tactics” or “It’s the knowledge”. Each one of these posts inevitably go on to proclaim why it’s the tools, tactics, or knowledge that are the main driving force behind social media. Each one of these post is also horribly wrong. It’s not just the tools or the tactics or the knowledge that single handedly drive a social media effort. It’s a combination of all these working in harmony. This harmony is different from industry to industry. Some industries could have a heavy lean on the tools. While others could have a heavy lean on the tactics or knowledge.
If you agree it’s just the tools or tactics or knowledge then I would ask you to answer the following questions.
I’m going to stop here because questions 3 or 4 are usually the stumbling blocks for most companies. Â Question 3 is a really hard one to be quite honest. The wording of the question tends to trip people up. Your not just asking is social media is right for this effort. Your also going to be asking where does social media fit into my overall digital strategy. This is by far the hardest question to answer because you need to go down the digital strategy rabbit hole to even begin to answer this question.
If by some glorious event you can answer question 3 then you are hit with question 4. What does engage mean to you? What does engage mean to your customers? What does engage mean to the big brains you consult with? This is yet another rabbit hole that is going to take time to figure out for your company.
Question 3 and 4 are what I like to call the Knock Out (KO) questions. KO questions are meant to find the hole in your thinking or logic behind why social media is the best option for your customer and company. These 2 question if you are not prepared to answer them will stop your effort dead in its tracks.
There is a reason we have to ask these question. If you don’t then you are setting yourself and your effort up for failure from the start. Please do yourself and your customers a favor and answer these questions.
Tue, February 9 2010 » Development, Growth, Social Media » 1 Comment
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